CLIA Porto Destination Showcase – October 2023

Two weeks ago, Barbara our Digital Marketing Executive had the incredible opportunity to attend the CLIA Destination Showcase in beautiful Porto, Portugal. The event combined a series of plenary sessions that offered valuable industry insights with the exploration of Porto and the opportunity to see various ships.

Porto's Riverside Charm

One of the highlights of the trip was the chance to explore Porto's picturesque riverside. The views of the city from the banks of the Douro were truly remarkable. The quaint cobblestone streets, colourful buildings, and the iconic Dom Luís I Bridge created a postcard-perfect scene. It was a fantastic way to start the event, as we were treated to the city's rich history, culture, and the warm hospitality of the people.

Industry Insights: A Glance into the Cruise Industry's Growth

The plenary sessions at the CLIA Destination Showcase were incredibly insightful, providing attendees with valuable industry perspectives and an exciting look at what the future holds. Andy Harmer, Managing Director of CLIA shared several key statistics and trends that left us with a sense of optimism for the cruise industry:

  • 2023-2019 Comparisons: It was revealed that there has been a remarkable 15% increase in the number of passengers taking cruises, showing substantial growth in the travel and tourism sector worldwide.
  • 23 New Ship Launches in 2023: The cruise industry is booming with an impressive 23 new ships launching globally this year. Each new ship represents innovation, comfort, and an enhanced cruising experience.
  • Investment in the Industry: A staggering $44 billion is set to be invested in new cruise ships over the next five years, promising state-of-the-art vessels and unforgettable journeys for travellers.
  • Changing Perceptions: The results of a CLIA survey conducted in the summer of 2023 were particularly fascinating. It showed that 72% of non-cruisers are now open to considering a cruise for their future vacations. This shift in perception suggests that cruising is becoming an increasingly popular choice for travellers.

A Glimpse of Luxury on the Douro

The second day of the CLIA Destination Showcase brought a remarkable opportunity to explore two magnificent riverboats, Emerald Cruises’ Radiance and Uniworld Boutique River Cruises’ S.S. Sao Gabriel. These vessels redefine the meaning of luxury and elegance in the cruise industry.

The finer details and breathtaking views offered by these ships were truly remarkable. From opulent cabins to exceptional dining options and top-notch amenities, it was evident that these cruise lines prioritize the comfort and satisfaction of their passengers.

A Bright Future for the Cruise Industry

Attending the CLIA Destination Showcase in Porto was a wonderful experience that left me with an appreciation for the cruise industry's growth and the exciting future that lies ahead. As we reflect on the statistics presented and the luxurious riverboats that we had the privilege to explore, it's evident that the cruise industry is on an upward trajectory. The industry's commitment to innovation and passenger satisfaction is driving more and more people to consider cruises for their future vacations.


Barbara Zanotelli Rodrigues

Digital Marketing Executive

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