Today, The Advantage Travel Partnership’s in-house tour operator Advantage Holidays & Cruise reveals a new ‘Fly-Stay & Cruise’ product range for its members.

The new proposition gives Advantage members access to 16 cruise lines plus an expanded collection of land-based product, at a time when there is increasing demand for fly-stay and cruise holidays, and ensures members are equipped to meet customer needs and benefit from this growing sector.

Members will have access to a new online booking tool, giving them access to all the elements required to create bespoke cruise and stay itineraries tailored to their customer’s needs – from flight cabin options, pre and post stay accommodation and cruise line itineraries spanning the globe.

As part of the new proposition, members will have the experienced Advantage Holidays & Cruise call centre team on hand for any complex enquiries and additional support.  

Advantage product is offered to members on an exclusive and complimentary basis, with competitive commission and the ability to manage margins on every booking. The new Fly-Stay & Cruise packages will be no exception and offers great earning potential for members. Customers will also benefit from the tour operator’s low-cost deposit model, with European cruise deposits starting from £150 per person and world cruises from just £250 per person.  

Kelly Cookes, Chief Commercial Officer said: “Cruise is a major growth sector and as travel bounces back there is growing demand for tailor-made cruise itineraries which go beyond the ship. We always strive to find ways to support our members and offer propositions that are relevant and meet their customer needs. “

Lee Ainsworth, Head of Operations added “We are increasing our land-based product to incorporate cruise and meet the growing demand for fly-stay and cruise holidays, enabling our members to serve the needs of their customers and maximise the business benefits of this growth sector.  The ever-evolving cruise industry can be a hard sector to navigate and with Advantage Holidays & Cruise and the newly expanded offering, we hope to support and guide our members through this.”

The new proposition was announced today at Advantage’s ‘Back on the Water’ 2022 cruise conference, which has 20 cruise line partners in attendance. The new proposition will be available to members from 17 October 2022.  At the conference Advantage also launched its newly branded cruise position Latitude.

Advantage Holidays & Cruise is the in-house tour operating brand within The Advantage Travel Partnership, Britain’s largest consortium of independent travel agents.