Senior Leadership Team

Julia Lo Bue-Said, Chief Executive Officer

Twitter: @jlo_said | LinkedIn 

Julia Lo Bue-Said

Julia is highly regarded as a spokesperson for the travel industry, regularly featuring in the UK travel trade press. Since the outbreak of Covid 19, her status as a champion for independent travel businesses has been elevated and she now regularly features on national television and on national mainstream news outlets by pivoting direction quickly to react with the ever-changing news agenda, ensuring that output was appropriate, relevant and in tune with consumer sentiment. In January 2021, Julia was announced as an ‘Industry Influencer’ on the Business Travel News Europe 2021 Hotlist in recognition of her part in leading business travel's recovery, driving change and representing the wider industry tirelessly through the Covid 19 pandemic.

Julia became CEO of the Advantage Travel Centres group in April 2018 having previously held the role of Managing Director since July 2013.  With a 25-year tenure in the business, Julia’s vision and passion of the sector has enabled her to transform the business culture to one of vigour and energy.  Julia has introduced many changes across the business and the journey to transform continues.  Julia believes passionately in the SME sector; that they are the lifeblood of business and in 2019 represented the company in the Parliamentary Review with the aim to share best practice amongst policymakers and business leaders.  Under Julia’s leadership, profitability and shareholder value have grown along with annual dividend payments to shareholders. 

In 2012 Julia was inducted into Women’s First Top 100 most influential club for Travel, Hospitality, Leisure and Tourism sector and early on in her career recognized by WTM as a Future Travel Leader; in 2013 she was the recipient of the AWTE company award supporting women in business  In 2014 Julia joined an industry-led committee in support of charity Just A Drop. In 2018 Julia was nominated as a Leader of change in the IBM IX Everywoman in travel awards. Julia is a great mentor to team members and has been instrumental in developing key people across the business.



Kelly Cookes

Kelly Cookes, Chief Commercial Officer

Twitter: @KCookes | LinkedIn

 Kelly joined Advantage as Leisure Director in October 2019 in a newly created board position. Kelly is responsible for driving the leisure strategy for the consortia and, along with Julia, has become a go-to spokesperson representing not only the travel industry but specifically the travel agent community for broadcast, print and online media. Kelly is an experienced senior travel professional skilled in commercial negotiation, sales, partnerships management and senior management. Kelly has spent most of her career within the Thomas Cook group, joining its graduate scheme and moving into roles within a sales and commercial environment. 

Having joined Freedom Travel Group as Relationship Manager in 2013, Kelly quickly progressed to General Manager in 2014. Holding the position for five years, Kelly went on to work as Head of Commercial at Thomas Cook, which included all UK distribution channels. During her time at Freedom, Kelly saw both membership and profitability increase.



Paul Nunn

Paul Nunn, Chief Operating Officer

Paul is a skilled travel industry professional with 30 years’ experience in the sector. Paul joined Advantage back in 1999, following several years working at a well-known tour operator. Having spent the first 15 years of his career in Finance, Paul altered his career path by transitioning to an operational role at Advantage in 2008, progressing to his current position of Operations Director, which sees him oversee all operational, IT, regulatory and compliance aspects of the Advantage group of companies.

In addition to the group Board, Paul is also a Director of and sits on the subsidiary Boards of Advantage Financial Services Limited (AFS) and Independent Advantage Insurance Company Limited (IAICL).

Paul has led multiple projects and initiatives over the years at Advantage and had a particular pioneering role in the setup and implementation of Advantage Managed Services (AMS), an area of the business which remains within his remit.



Guy Snelgar

Guy Snelgar, Global Business Travel Director

Guy joined Advantage in June 2022 as Global Business Travel Director.

In this role he is responsible for leading The Advantage Travel Partnership’s Global Business Travel team and driving forward the division’s strategy and partnerships with members both in the UK and across the Advantage’s global network.

Guy’s career in the travel industry spans over 30 years, with sales and commercial roles across GDS and travel technology, a major hotel chain, top 10 Travel Management Company, and a payments provider.  During this time, he has led teams delivering and supporting solutions for hundreds of corporate clients and their TMCs, with travel programmes and spend ranging from £100,000 to over £500m globally.  He has also served as a board director at the Institute of Travel Management.

In 2016, Guy joined Travelport as Commercial Director, where he successfully grew the GDS’s UK market share, particularly across independent agents, in both the business and leisure travel sectors.  In 2019, he started his own consulting business, working with TMCs and corporate customers on projects ranging from travel programme reviews and RFPs to implementing online booking tools and travel sustainability initiatives. 

The Advantage Travel Partnership generates £4.5bn of travel sales each year through its core businesses of leisure travel, business travel, managed services and financial services. The Group is the UK’s largest independent travel agent partnership providing a range of propositions, products and services that enable new and existing travel businesses to operate within the travel sector.  

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